Building a recognized personal brand with authority and trust is no easy feat. While networking and interpersonal connections lead to valuable relationships and can grow your reputation, these strategies alone will never result in the wide-scale recognition necessary for a personal brand to truly thrive.
In today’s world, a personal brand will never earn the authority and status you desire unless you achieve a highly visible presence on the Internet. The easiest way to accomplish this feat is to write on a variety of related topics in your niche, developing brand awareness, thought leadership, and authority. While this may be the “easiest” method of building clout and notoriety, writing is a difficult and time-intensive endeavor.
That’s where a ghostwriter comes in.
What a Ghostwriter Can Do for You
In case you’re unfamiliar with the term, ghostwriters aren’t transparent spirits with a quill; they are people who write under another’s name, in that person’s voice. Many books written by celebrities or politicians were written with the aide of a ghostwriter. Just because you are an expert in a given field or have a great story to tell doesn’t mean you have the skill to translate your knowledge into entertaining and easy to read prose. And this is nothing to be ashamed of!
Writing is a unique skillset in it’s own right and hiring someone who’s spent their career honing their writing abilities will help transform your ideas into captivating words a reader will enjoy.
This is the main service a ghostwriter offers: turning your ideas and experience into clear, well-formulated, and grammatically coherent prose.
The best part about outsourcing your content creation to a ghostwriter is each project can be customized to serve a your unique needs.
Maybe you have a clear idea of what you already want to say, but want a ghostwriter to help you say it in the best way. Or maybe you have a topic in mind, but haven’t done much research or fleshed out the details. Or maybe you wrote something yourself, only to realize it’s not up to your standards and would like someone to perform a heavy edit and revision. A ghostwriter is the perfect partner to service your needs in all of these hypothetical instances.
A ghostwriter can research, plan, conceive, write, edit, and proofread – all in your voice!
Many ghostwriters also have extensive connections with various publications. So they can also assist you with the publication process once a project is completed.
No matter how much assistance you require with your written project, a ghostwriter will work with you to achieve your goals.
So I Understand What a Ghostwriter Does. But What’s the Result?
Publishing in a variety of outlets on topics related to your niche will help transform you into a thought leader in your industry. Building your personal brand into an authority will help generate leads, advertise your services and business, and increase your presence in search engines.
Also, as you earn more publication credits and develop your portfolio, you legitimize yourself as an author and boost your chances at landing a book deal. A successful book will earn you money, respect, and increased public awareness of your personal brand. And the benefits don’t stop there!
Once you’ve cemented your reputation as a published author and authority in your niche, you can also generate revenue from public speaking fees. Having a robust portfolio and recognizable personal brand could also increase your chances of landing a position as a guest lecturer at a University as well.
Plus, once you achieve public recognition as a thought leader, others will cite your work as a source in their writings, earning backlinks to your website and increasing your SEO-value, boosting SERP rankings, clicks, and conversions if you’re business sells products.
A ghostwriter will help you take your career to the next level. Given the low-cost investment of hiring a ghostwriter and the huge potential benefits, everyone at an executive level should work regularly with a ghostwriter.
Ghostwriters save you the time and energy of having to do the manual labor of writing yourself, while giving you all of the rewards that follow.
The best part is no one reading your work will ever be the wiser. All of the credit and recognition resulting from your publications will be yours alone.
Ghostwriters know how to keep a secret better than anyone.
So what you are you waiting for? Contact Apollo Content today and take your personal brand to the next level!